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TikTok欲进军流媒体与Apple Music、Spotify竞争

IT之家11月25日消息 据金融时报消息,TikTok一经推出就席卷美国市场,美国用户对TikTok这种简短小视频“毫无抵抗力”,由于热度太高,当然也有其他原因,美军下令士兵不得在穿军服时使用TikTok。

It home news on November 25   According to the financial times, tiktok has swept the U.S. market as soon as it was launched. U.S. users have no resistance to this short video. Due to the high popularity and other reasons, the U.S. military has ordered soldiers not to use tiktok when wearing military uniforms.

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报道中称,TikTok的母公司ByteDance(字节跳动)目前正在与主流唱片公司洽谈,包括环球音乐、索尼音乐和华纳音乐,希望能拿下它们的音乐全球授权。如果洽谈成功,那么ByteDance将提供类似于Apple Music和Spotify的流媒体服务。ByteDance计划先在印度和巴西等 推出这项服务, 后进入美国市场。至于价格,报道称TikTok流媒体服务价格可能会低于Apple Music和Spotify目前每月10美元的价格,具体尚不清楚。

Bytedance, tiktok's parent company, is in talks with major record companies, including universal music, Sony Music and Warner Music, to win their global music licenses, the report said. If the negotiation is successful, bytedance will provide streaming services similar to Apple Music and spotify. Bytedance plans to launch the service first in countries such as India and Brazil, and then enter the U.S. market. As for the price, it is reported that the price of tiktok streaming service may be lower than the current $10 per month price of Apple Music and spotify.

3C电子商家如何开展TikTok网红营销活动?

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随着海外抖音TikTok的极速发展,其中巨大的流量红利抓住了所有跨境商家的眼球,迎来了新的海外潮流,一大批短视频的新潮文化由TikTok在全世界揭开帷幕。在国内抖音上,短视频的带货能力大家有目共睹,那么既面向全球又充满无限可能的海外抖音TikTok,对大部分跨境电商企业来说,是一个非常难得的机遇。


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